The product tag feature is coming to Instagram

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product tag

The product tag feature is coming to Instagram

Instagram has decided to roll out product tagging feature for all users. Using this facility, the clothes or products used by the person in the picture can also be tagged. Not only photos, Instagram's video and stories feature will also offer product tagging. Until now, only creators and business account users were given this opportunity to share photos and videos with the social media.

Initially, the feature was opened to all Instagram users residing in the United States. This opportunity will be available in other countries soon.

Product Tag – To use the feature, you need to post a photo or video on Instagram as currently. No need to do any additional trouble for this. The tag option can be seen by placing the mouse cursor over the products. Then click on the 'Brands List' option to select the manufacturer of the clothes or products used by the person in the picture. There, the selected people can be tagged by typing the name of the product or by clicking on the 'Tag People' option. Other Instagram users can tell which brand it is by hovering the mouse cursor over the tagged products.

If someone clicks on the tagged product, the seller of that product will also be known. As a result, commercial organizations will use this method as a new strategy for selling products. As a result, Instagram also wants to pay a commission on product sales to people who post photos or videos. For this, they are testing different aspects of launching affiliate programs with different brand organizations.

According to Instagram, about 1.6 million people currently use the product tag feature on Instagram regularly. This number will increase many times if facilities are introduced in all countries.

Source: online News site


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